The SPICE Formula of Sensational Speaking
Be a Reporter Who Speaks
While Sharon and I were
struggling with her mental and emotional illness, I was
doing constant research about the illness itself and I
became obsessed with the brain and how it functions. I
read all I could find about the brain, about depression
and how it affects the brain from a medical standpoint,
and so much more. I began researching this in the summer
of 2004, six years after Sharon and I married and when
we had reached the lowest point in our lives.
To this day, I continue to study
the brain and how it affects the systems in the body,
because I’m fascinated with the way the brain’s function
relates to every aspect of our lives, including pubic
When Sharon and I hold seminars
and speaking engagements, we include scientific
information that we’ve researched over the years.
Because I’ve read and studied so much about Sharon’s
illness, I was able to apply this information into our
lives, and this helped save our marriage. This research
has also given me loads of material that I find useful
when speaking about our experiences.
All this reading and researching,
in my opinion, doesn’t make me an expert on depression
or the brain, but it does qualify me as a reporter, as
someone who gathers and disseminates that information.
So, with this research in hand, I
can add the role of a reporter who speaks to my
Being an expert is great, and I
encourage you to pursue expertise in your area of
interest, gaining as much experience as you can. But
expertise isn’t the only way to qualify as a speaker.
Research qualifies you as well.
So, what’s the lesson? Research
your area of interest as deeply as you can, use that
information in your presentations and be a reporter who
We speak from experience, since
we’ve lived through it ourselves and we’ve earned the
right to speak about it. This experience provides us
with an enormous amount of confidence when we speak,
being easy for us to recall the turmoil through which
we’ve lived. You can do the same with whatever
experience you’ve gained in your life!
So, what’s the lesson? Explore
your life’s experiences and select significant events
that have taught you your most valued lessons. You’ve
gained expertise from those lessons. Share the wisdom
that you’ve derived from those experiences and become an
expert who speaks.