Preparing For a Powerful Delivery
Provide Evidence
Regardless of how you present
yourself, either as an expert, as a reporter or as a
philosopher (see Chapter Two), you’ll need to provide
some evidence that you have actually earned the right to
be in front of your audience. Inevitably, you’ll have
someone in your audience who’ll be asking the question,
“Who says so, besides you?” or, “Why should I believe
you?” Having the proper evidence gives you the ability
to handle any such questions, and you may very well have
to use this evidence.
When you have the proper evidence
to support your talk, you remove yourself from any line
of fire of anyone who might challenge you. This provides
you with enormous confidence, because you know that you
have the goods to defend yourself against someone who
might oppose you. You have all the proof you need, and
that gives you strength.
In addition, providing evidence
helps your audience to put your information into its
proper context in their minds. It allows your audience
to see the real-life application of your ideas, your
claims or your philosophy.
The evidence you provide can
depend on how you position yourself when you speak. If
you’re presenting yourself as an expert, your evidence
is your personal experience. As a reporter, your
evidence is your research. And as a philosopher, you
offer an example of the application of your philosophy.
When my wife and I speak about
our experiences with her illness, we share many stories
with our audience. We give true accounts of our
experiences that support the purpose of our talk. As
long as our accounts are factual, no one can challenge
the validity of what we’re saying, because our evidence
is our experience. In addition, when we share our own
experiences, our audience can reflect upon the
similarities and differences between our experience and
their own, applying our information to both. This allows
them to visualize how our information might apply
personally to them.
When I speak about Sharon’s
illness from a scientific standpoint, I present a lot of
data and information that I researched. I present myself
as a reporter. My evidence is the information I’ve
researched and the sources from which it came. I’ll have
copies of the books that I reference, and I’ll hold the
books high in the air for all to see when I reference
them. This way, if someone challenges my information,
all I have to do is refer them to the book. If they want
to challenge the book, so be it, but that takes me out
of the line of fire.
Disclosing my sources also allows
my audience to obtain their own copies, and to follow
their own research, if they so choose. As a reporter,
your evidence is the research you’ve done and the
sources from which that research came.
In Chapter Two, I mentioned John
Heney, who was a guest speaker at my business education
and networking event called “Your Stage.” In John
Heney’s presentation at “Your Stage,” he shared some of
his philosophies with us. In his presentation, he also
shared his personal accounts of how he applied his
philosophies to heal himself from an illness that
cripples almost everyone it touches. At the end of
John’s presentation, he not only shared his
philosophies, but he also provided examples of their
application.
As a philosopher, your evidence
is in the examples of how of your creative spin was
applied to resolve a problem.
So, what’s the lesson? Providing
evidence to support every point you make boosts your
confidence, enhances your credibility, and helps your
audience apply your information. Always have an answer
for the questions, “Who says so, besides you?” and, “Why
should I believe you?” |