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From the desk of Steve Lowell, Master Speaker and Mentor to those who speak in public.

The SPICE Formula of Sensational Speaking

S Is For Simplify

There’s an organization in Canada that presents business seminars around the country on a regular basis. I attended several of these because a good friend of mine was presenting those sessions. At each session, the amount of material covered was so detailed that no one ever really received any value from it.

This was not the fault of the presenter. The presenter was actually a reasonably decent speaker, but he was bound to the presentation materials provided by the company.

Those business presentations were so saturated with facts, figures, ideas and concepts that it was impossible for anyone to remain attentive for the entire sixty to ninety minutes. By the end of each session, the entire audience was blurry-eyed and had learned very little, if anything at all.

That’s how most presentations are—overloaded with details supporting far too many points.

So, what’s the lesson? Simplify your presentation and your audience will learn far more.

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