The SPICE Formula of Sensational Speaking
There’s an organization in Canada
that presents business seminars around the country on a
regular basis. I attended several of these because a
good friend of mine was presenting those sessions. At
each session, the amount of material covered was so
detailed that no one ever really received any value from
This was not the fault of the
presenter. The presenter was actually a reasonably
decent speaker, but he was bound to the presentation
materials provided by the company.
Those business presentations were
so saturated with facts, figures, ideas and concepts
that it was impossible for anyone to remain attentive
for the entire sixty to ninety minutes. By the end of
each session, the entire audience was blurry-eyed and
had learned very little, if anything at all.
That’s how most presentations
are—overloaded with details supporting far too many
So, what’s the lesson? Simplify
your presentation and your audience will learn far more.